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An essential plus point
Regardless of which prestigious city it is located
in, New York, Paris, Milan... luxury outlets take pride in greeting
their VIP clients properly and attentively. With its Business Coffee
Solution offer, Nespresso contributes to the well being of these businesses through the constant quality of its coffees and the pleasure they provide.
A perfect match
The ambiance of the reception lounges, changing
rooms and showrooms of these outlets has been thoroughly researched in
order to create an atmosphere that is both cosy and friendly. Nespresso machines, with their timeless look, fit in perfectly with a luxury decor. |
A sophisticated coffee for a luxury car
Lexus dealerships in France, Austria, the UK,
Holland, Russia and Poland decided to give added value to their brand
image by installing the ne plus ultra in Nespresso coffee machines: the new Nespresso Gemini.
Greeted in style
Enjoying an exceptional coffee in an exceptional
place makes Lexus customers aware that the company holds them in high
esteem. Fully relaxed, they surf the Internet, talk with their
colleagues and wait for a salesperson in an atmosphere similar to a
first-class airline lounge. This success has encouraged the two
partners to install additional machine in other dealerships by 2008.
The environment, a shared concern
A shared ecological and environmental philosophy also played a role in bringing these two great brands together. Nespresso
is doing all it can to protect and improve coffee growing techniques,
while Lexus is developing less pollutive hybrid motors and using solar
panels. |
Excellence attracts excellence
Bang & Olufsen, Lexus, Montblanc… Whether in
the fashion, automobile or leather goods sectors, numerous
international luxury brands are already Nespresso partners.
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